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This report is part of the FUNNEL 2011 Presentations bundle.

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.


  • Pdf Disabled Successful online marketing programs (2.27 MB PDF)
  • Pdf Disabled Content marketing to your sales funnel (359 KB PDF)
  • Pdf Disabled Global B2B search engine marketing tips (5.01 MB PDF)
  • Pdf Disabled Data-driven decision making - optimising your sales efforts with online data (10 MB PDF)
  • Pdf Disabled (3.2 MB PDF)
  • Pdf Disabled Attracting the right leads using social media (9.38 MB PDF)

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