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Presentations from Econsultancy's FUNNEL event which took place on 19th November 2012, where over 250 of the Australia's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Along with three keynotes, the event featured four streams: Plan, Attract, Engage and Align. Organised around these four disciplines of revenue marketing, FUNNEL's content-led event combined ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.
- Keynote: B2B Fact vs. B2B Fiction, Jake Hird (1.01 MB PDF)
- Keynote: Navigating B2B Quicksand, Todd Wheatland (79.8 MB PDF)
- Keynote: Are relationships so “20th century?”, Ray Kloss (2.7 MB PDF)
- Plan 1: The Integrated Planning System, Rowan Hetherington (784 KB PDF)
- Plan 2: Designing a Strategic Inbound/Outbound Lead Nurture Engine, Andrew Haussegger (1.89 MB PDF)
- Plan 3: Look Before You Leap, Benoit Droulez (1.34 MB PDF)
- Plan 4: Business Technology fluency is not optional, Mitchell Mackey (21.8 MB PDF)
- Plan 5: Implementing a client centric culture, John Clay (15.1 MB PDF)
- Plan 6: Sustainable Top-Line Growth, Craig McKell (1.05 MB PDF)
- Attract 2: Help your sales people achieve more, by doing less, John Bedwany (2.5 MB PDF)
- Attract 3: Unleashing LinkedIn, Tom Skotidas (5.14 MB PDF)
- Attract 4: Critical success factors for choosing a marketing agency, Justine Bloome (17.1 MB PDF)
- Attract 5: WOM as an Attractor, Joanne Jacobs (6.73 MB PDF)
- Attract 6: Data Driven B2B Marketing, David Holmes (2.85 MB PDF)
- Engage 1: Using tools to make the most of social conversations, Nathan Freitas (1.71 MB PDF)
- Engage 2: Creating the perfect customer lifecycle, Eric Azumi (3.55 MB PDF)
- Engage 3: More contact. Less effort. Real-‐world lead nurturing from the inside, Tony Davis (16.7 MB PDF)
- Engage 4: B2B marketing: It’s much more than acquisition, Hayley Clarke (3.29 MB PDF)
- Engage 5: Making your site ‘buyer-centric’, Jason Davey (1.76 MB PDF)
- Align 1: Campaign ROI: how to significantly increase marketing campaign ROI, Paul Liddiatt (8.79 MB PDF)
- Align 3: Lead generation for the complex sale, Sonia Eland (3.41 MB PDF)
- Align 4: Bridging the Marketing and Sales Divide, Brett Bonser (1020 KB PDF)
- Align 5: What sales people want from marketers to help them drive revenue, Kimon Lycos (15.1 MB PDF)