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This is a free 9-page briefing based on an Econsultancy roundtable about the Future of Online held in 2007 (registration required). The document contains the following: -) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Search Marketing
-) Mobile Search
-) Behavioural Marketing and Targeting
-) Barriers to Online Advertising Growth
-) Atomisation, Distribution and Reconfiguration
Attendees included representatives from the following companies: AKQA, BCA, COI, Conchango, DNA, Esure, Interactive Marketing Works, Legal and General, Neutralize, RBI and Steak Media.


  • Word Disabled Future of Online Roundtable May 2007 (148 KB Microsoft Word)

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