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This is a free 9-page briefing based on an Econsultancy roundtable about the Future of Online held in 2007 (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Search Marketing
-) Mobile Search
-) Behavioural Marketing and Targeting
-) Barriers to Online Advertising Growth
-) Atomisation, Distribution and Reconfiguration
Attendees included representatives from the following companies: AKQA, BCA, COI, Conchango, DNA, Esure, Interactive Marketing Works, Legal and General, Neutralize, RBI and Steak Media.
- Future of Online Roundtable May 2007 (148 KB Microsoft Word)
- Search Engine Optimisation (SEO) - Advanced
- Search Engine Optimization (SEO) Marketing
- Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia
- Usability and Persuasion in E-commerce
- Content Marketing for Web, Mobile and Social Media - Singapore