Chapter 1. As OpenAI launches a new version of ChatGPT along with plugin capabilities, the applications, tools and possibilities in generative AI are expanding exponentially. Microsoft is integrating ‘Copilot’, an AI assistant, into its suite of apps, while companies ranging from Expedia and Instacart to Shopify and Slack are making use of AI plugins to enhance their services. This chapter looks at the latest and most useful examples of how to apply the technology.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter one of four in the Q2 2023 edition of Digital Shift. View all chapters.