Chapter 1. With each iteration of GenAI technology the potential use cases increase exponentially. This chapter rounds up the latest applications of generative AI in marketing and ecommerce, including Google’s AI ‘virtual try-on’, an AI advertising ‘content engine’ and Klarna’s AI shopping feed.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter one of two in the Q3 2023 edition of Digital Shift. View all chapters.