Chapter 1. The launch of ChatGPT, a text-generation engine, saw millions of users around the world flock to the chatbot to ask it questions within days of release. With the ability to produce text in all forms, from poems to essays to lines of code, it has unlocked a host of use cases. It joins a roster of AI tools that can generate creative content, from song lyrics to illustration to slick digital artworks.  This chapter explores the breadth of applications for, and some of the limitations of, generative AI.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter one of four in the Q1 2023 edition of Digital Shift. View all chapters.