Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives.

Each new wave of technology brings new ways for us to talk to our devices. From smartphones to smart speakers to smart appliances, the technology is advancing quickly. Searching the internet is just one of the many actions that can be carried out with voice and one that has great implications for marketers. 

This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.

It will look at the usage and use cases behind voice search, give practical tips on how to optimise for it, and explore the ways voice may evolve and what this might mean for marketers interested in entering the voice space.

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