It is always important to know what good and bad practice looks like in marketing. When you are operating without precedent, even more so. The third wave of our study into how marketers are reacting and coping provides a unique insight into how your peers are navigating the crisis.
Join Econsultancy editor Ben Davis and SVP for research and content strategy Stefan Tornquist, as they discuss the results of our study. How marketers are budgeting, staffing, evolving working practices, adjusting to changing customer journeys and preparing for the future will be revealed and analysed.
They will discuss…..
- Reasons to be cheerful
- What can be learned from where organisations still spending
- Where marketing should be in its response
- Where the opportunities lay
- What innovation is occurring
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