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There is a newer version of this report available: Facebook Pages for Business Best Practice Guide

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Overview

Authors: David Waterhouse and Chris Lake 

Pages: 90+

Features: Best practice information and advice relating to the planning, designing and building of Facebook pages for brands, organizations and products

About this Guide

N.B. Econsultancy updated this report in May 2012 to take account of Facebook's new Timeline feature, and as a result some of the material in this report might not be up to date. If you have any questions about the report before buying it, please contact us.

The sheer size of Facebook means that it cannot be ignored by marketers. Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. 

This 90+ page document, contains information about best-practice design and build of effective Facebook pages, covering every aspect from ensuring you'll get user engagement through to understanding how to help identify your advocates. 

It also contains sections about building an internal business case for having a Facebook presence, creating relevant content, understanding internal strategy and moderation, as well as a comprehensive, 50-point checklist of best practice issues and their associated success factors needed for your Facebook activity. 

This document is a must-read for any business or brand who is considering, or already has, a Facebook page. 

The following areas are covered within the guide: 

  • Facebook statistics 
  • The business case for investing in your Facebook Pages 
  • Setting your goals 
  • Basic apps you should add to your page 
  • How to create a killer Facebook landing page 
  • How to create a wonderful user experience 
  • Making Facebook your social media hub 
  • How to create compelling content for your page 
  • Moderating the conversation 
  • Tools to track your success 
  • Turning your Facebook page into an f-commerce site 
  • Measurement and ROI 

Contents 

  1. Introduction
    1. About this report
    2. About Econsultancy
    3. About the Authors
      1. Contributing reviewers
  2. Facebook statistics
    1. Facebook usage
    2. Facebook pages
    3. Facebook in business
    4. Facebook demographics
  3. The business case for investing in your Facebook Pages
  4. Getting started
    1. Setting your goals
    2. Basic apps you should add to your page
  5. How to make a Facebook Page
    1. How to create a killer Facebook landing page
    2. How to create a wonderful user experience
    3. Make Facebook your social media hub
    4. How to create compelling content for your page
    5. Moderating the conversation
    6. Putting yourself on the map
    7. Don’t be afraid to experiment
    8. Tools to track your success
    9. Turn your Facebook page into an f-commerce site
  6. Measurement and ROI
  7. Case study
    1. Landing page
    2. Functionality and design
    3. Visibility and SEO
    4. Content
    5. Customer service
  8. Checklist
  9. Resources and further reading
    1. Econsultancy reports
    2. Econsultancy articles
      1. External resources
You can download a free sample of the guide to find out more. 

Downloads

  • Pdf SAMPLE: How To Create Amazing Facebook Pages (614 KB PDF)
  • Pdf Disabled How To Create Amazing Facebook Pages (3.95 MB PDF)
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