Best Practice

Implementing Content Strategy: Digital Best Practice

By Dr Mike Baxter,

The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your content in the future.

Written by experienced consultant Dr Mike Baxter, who has led consultant teams on many of Econsultancy’s content strategy projects, the report aims to identify best practice approaches and techniques around digital content strategy. The report also includes real-life examples illustrating how various brands are shaping their content strategies.

The framework for developing a content strategy outlined in the report is split into five key steps:

  • Step 1: Producing a content inventory
  • Step 2: Conducting a content audit
  • Step 3: Extending the content audit
  • Step 4: Finding inspiring precedents
  • Step 5: Producing the content strategy

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Content strategy consulting

Content is the glue that holds together an organisation's commerce, communications and community. Econsultancy has worked with some of the biggest global brands to:

  • Implement our proprietary frameworks to inform content strategy
  • Review metrics, production and distribution channels
  • Be an independent third party to assist in supplier selection projects

Find out more about how we can help with your content strategy at 

Talk to us about an initial, no-cost consultation.

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  • Americas: +1 212 971 0630

Contributing Authors

Table of contents

1. Setting the Scene: Content, Strategy and Content Strategy

  • What is content?
  • What is a strategy?
  • What is a content strategy?

2. Creating Your Content Strategy

3. Content Strategy in a Business Context

4. Content Planning

5. About Econsultancy


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