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The Channels in Concert -Trends in Integrated Marketing infographic data, analytics, technology and skills in the context of integrated marketing. The infographic sums up the key findings of Econsultancy's Q4 2013 Digital Intelligence Briefing, produced in association with Adobe.
Integrated marketing is defined as the development of strategies, campaigns and messaging that weave together multiple marketing disciplines and channels, with the aim of providing consistency and maximising their impact.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download the infographic, or for more information, download the full Quarterly Intelligence Briefing at http://ecly.co/channels-in-concert.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. You can access the other reports in this series here.
- Infographic: Channels in Concert - Trends in Integrated Marketing (1.07 MB PNG)