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Ther ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The infographic sums up the key findings of Econsultancy's Q2 2012 Digital Intelligence Briefing, produced in association with Adobe.
The report looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
Download the infographic, or for more information, download the full report at http://ecly.co/Personalisation.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. You can access the other reports in this series here.
- Infographic: The ROI of personalisation (513 KB PNG)