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We will shortly be retiring our Innovation Report. Take a look at our Case Study Database for the latest examples of innovation and best practice from leading companies around the globe.

Last updated: May 2012

About this Report

This is the latest update to our Innovation Report, which features 23 new entries. The report is an ongoing guide to all that is original and pioneering in the world of e-commerce and online marketing. 

The report is a distillation of ideas and suggestions provided by digital marketing experts as well as innovative developments spotted by the Econsultancy content team.

Focusing on cutting-edge digital marketing tactics and strategies, the report looks at examples of innovation that clearly add value for consumers and help them achieve their goals more effectively. Rather than citing 'technology for technology's sake', we are looking for inventive and pioneering approaches to online marketing. 

Innovation - an approach, idea, practice or technology which holds out the promise of being a smarter, better way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm.

- Ashley Friedlein, CEO and Co-founder, Econsultancy

The Innovation Report Word Cloud


The techniques, tactics and companies cited in this report are divided into the following sections:

  • Affiliate marketing
  • E-commerce
  • Email marketing
  • Online advertising
  • Online video
  • Mobile marketing
  • Multichannel marketing
  • Search marketing
  • Social media
  • Usability and user experience
  • Web analytics and optimization
  • Business models


This report will be updated on a regular basis. We understand there is plenty of innovation out there which has not yet come to our attention, and if you feel that there are examples that should be included in future updates, then we'd like to hear from you!

Similarly, if your company is working on a new approach to digital marketing or you would like to submit examples of your organization's work, then please do contact us.


  • Pdf SAMPLE: The Innovation Report (931 KB PDF)
  • Pdf Disabled The Innovation Report (7.45 MB PDF)

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