As the number of global internet users grows each year, so too does the market for international paid search, bringing new opportunities for revenue and brand awareness.
Advertising internationally brings another set of factors into play in addition to the other considerations and best practices involved in broader paid search. Advertisers must consider local search engines, the translocalisation of copy and keywords, and country-specific consumer behaviours, such as preferred devices and search terms.
This report looks at how to launch a paid search campaign in a new international market and the key considerations involved in targeting new countries. It covers:
- Global opportunities: Research indicates more than half of the world’s population is online. What is the business case for launching an international paid search campaign?
- Competition: With Google holding the majority of the global search engine market share, which platforms are its main competition in selected regions, and what are the key similarities and differences between the various engines?
- International strategy: From the localisation of website content to legal and compliance issues, what should advertisers research before entering a new market?
- Tools and resources: With an assortment of resources available, what are the key tools that can help marketers plan and build new international campaigns?
This report is part of Econsultancy’s Paid Search Best Practice Bundle and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.