This report will help marketers explore opportunities for expansion across a range of countries and languages.

From how to target new countries in Google and Microsoft Ads to practical tips on launching campaigns on local search platforms like China’s Baidu and Russia’s Yandex, this guide covers what factors to consider when launching a PPC campaign in a new international market.

This report is part of Econsultancy’s series of Paid Search Best Practice Guides and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.

The paid search guide is valuable for anybody working in digital marketing, looking to appoint a paid search agency or simply trying to secure better results from their PPC advertising.

For the other guides in this series see Econsultancy’s Paid Search Best Practice Guide hub.