What percentage of consumers globally said they shopped for groceries online in 2022? What will be the main investment area for 88% of apparel, footwear and accessories retailers over the next two to three years? How does the checkout process influence cart abandonment rates for grocery and apparel consumers?

These are just some of the questions answered by the data included in Econsultancy’s FMCG Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

If you need to quickly pull together some stats for trends shaping the market, create a use case for a chatbot, or are looking for evidence to back up a customer experience strategy proposal, search the FMCG Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • The percentage of electronics consumers globally that carry out research online prior to making a purchase.
  • Global sales volumes for consumer fashion and luxury fashion.
  • The expected volume of global ecommerce apparel sales as a percentage of total apparel sales in 2025.
  • Consumers’ preferences for receiving support from grocery retailers when ordering online.
  • The popularity of mobile product discovery and purchasing among consumers aged 16–54 in the US.

These are the figures behind the most important trends in digital marketing and ecommerce within the FMCG sector. They have been collated from information available to the public and sorted by region – we’ve done the hard work so you don’t have to.