How prevalent is AI investment among high-performing marketing teams? Which channel is most often cited by B2B marketers as the most effective at generating leads with the highest ROI? What is more important to US consumers, personalised service or personalised marketing? These are just some of the questions answered by the data included in Econsultancy’s Internet Statistics Compendium.
The Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.
If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Internet Statistics Compendium for evidence to support your case.
These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public, and sorted by sector and region – we’ve done the hard work so you don’t have to.
Sector-specific data and reports:
11 reports across the following topics:
- Customer Experience
- Data and Analytics
- Email and eCRM
- Online Attitudes and Digital Behaviours
- Search Marketing
- Social Media
- Strategy and Operations
Regions covered in each document (where data is available) are:
- North America
- Australia and New Zealand
- Latin America
Examples of findings in the compendium include:
- How Covid-19 has affected technology use and customer behaviour
- Which content types are rated the most effective at building relationships with customers
- Shopping basket abandonment rates by sector
- Levels of investment in AI by country
- The rise and rise of spending on podcast ads in the US.
The statistics featured in these reports form part of Econsultancy’s Internet Statistics Database (ISD), a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.