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This report is part of the Digital Cream Singapore 2012 Presentations bundle.

Keynote presentation (31 slides) by Chris Lee, Founder and CEO of Planet Content Ltd, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012.

The presentation includes information on content marketing, decision making process, content strategy and case studies.


  • Pdf Disabled It's not just about social, it's about content. - Keynote at Digital Cream SG '12 by Chris Lee (3.14 MB PDF)

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