Trends & Innovation More Than Ecommerce

Brand strategy briefing

Econ_APAC_JD-packshot.JPG is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers. 

Backed by Walmart and Tencent (holding 10% and 20% stakes respectively), is one of the largest ecommerce platforms in China, with a market share of 26.9% of the online B2C retail market in Q3 2017 and net revenue of US$37 billion in 2016. It boasts 266.3 million annual active users, 405 warehouses, almost 138,000 full-time employees and 160,000 online merchants.

In this report, we provide an overview of, some of its recent innovations, such as technology for unmanned stores and drone deliveries, and features comments on's strategy from our experts.

What you'll learn

  • The evolution of and its other platforms
  • How stacks up to Alibaba
  • Moves by to dominate the luxury goods space
  • New developments being undertaken by

Table of contents

1. Introduction

  • About Econsultancy

2. Evolution of

3. vs Alibaba

4. Future developments

5. Experts' opinions


  • Pdf Disabled More Than Ecommerce (920 KB PDF)

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