Trends & Innovation

JD.com: More Than Ecommerce

Brand strategy briefing

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JD.com is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers. 

Backed by Walmart and Tencent (holding 10% and 20% stakes respectively), JD.com is one of the largest ecommerce platforms in China, with a market share of 26.9% of the online B2C retail market in Q3 2017 and net revenue of US$37 billion in 2016. It boasts 266.3 million annual active users, 405 warehouses, almost 138,000 full-time employees and 160,000 online merchants.

In this report, we provide an overview of JD.com, some of its recent innovations, such as technology for unmanned stores and drone deliveries, and features comments on JD.com's strategy from our experts.

What you'll learn

  • The evolution of JD.com and its other platforms
  • How JD.com stacks up to Alibaba
  • Moves by JD.com to dominate the luxury goods space
  • New developments being undertaken by JD.com

Table of contents

1. Introduction

  • About Econsultancy

2. Evolution of JD.com

3. JD.com vs Alibaba

4. Future developments

5. Experts' opinions

Downloads

  • Pdf Disabled JD.com: More Than Ecommerce (920 KB PDF)
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