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Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

The event featured 8 streams Lead, Analyse, Optimise, Engage, and four Whitepapers live. These streams cover the big issues in making joined up marketing a reality, the data, metrics, measurement and analytics behind making joined-up marketing ‘work’, how to optimise the marketing mix across online and offline and how to engage successfully with your customers in a truly multichannel way. 

There are over 40 presentations  to choose from including how to connect online with offline using social and mobile from Nokia, how London 2012 delivered the first truly digital 0lympic and Paralympic Games from LOCOG and making sense of data to personalise the multichannel customer experience from Porsche.


  • Pdf Disabled Connecting online with offline using social and mobile: Alex Oberberg, Nokia (1.86 MB PDF)
  • Pdf Disabled Conversion rate optimisation across channels: Craig Sullivan, Belron (2.66 MB PDF)
  • Pdf Disabled New forms of multichannel research: Ralph Wirth & Fabrizio Esposito, GfK (1.12 MB PDF)
  • Pdf Disabled Social CRM insights: Jack Sheldon & Jonathan Waddingham, JustGiving (995 KB PDF)
  • Pdf Disabled The Econsultancy View: Linus Gregoriadis, Econsultancy (3.29 MB PDF)
  • Pdf Disabled Delivering engaging experiences through social applications: Aziz Musa, Photobox (1.24 MB PDF)
  • Pdf Disabled Engagement through strategy: Ros Mackenzie, TUI (1.03 MB PDF)
  • Pdf Disabled Multichannel campaign and customer experience management: Chris Lawson, Guardian News & Media (2.28 MB PDF)
  • Pdf Disabled The Econsultancy View: Peter Abraham, Econsultancy (1.67 MB PDF)
  • Pdf Disabled Customer centric strategies for high value customers: Martin Bartle, Agent Provocateur (6.69 MB PDF)
  • Pdf Disabled The Econsultancy View: Ashley Friedlein, Econsultancy (2.33 MB PDF)
  • Pdf Disabled The journey towards omnichannel: Craig Le Grice, formerly WPP (40.2 MB PDF)
  • Pdf Disabled Delivering effective campaigns across online/offline: Duncan Tickell, Immediate Media (45.8 MB PDF)
  • Pdf Disabled Global insights from joined up marketing campaigns: Ottokar Rosenberger, eHarmony (1.37 MB PDF)
  • Pdf Disabled How behavioural and transactional data can improve the customer experience: Adrian Hado, Avios (610 KB PDF)
  • Pdf Disabled London 2012: how the Olympics made the most of digital: Alex Balfour, LOCOG (3.59 MB PDF)
  • Pdf Disabled Optimising multichannel campaigns: Matthew Finch Warner Leisure Hotels (1.43 MB PDF)
  • Pdf Disabled The Econsultancy View, Stefan Tornquist, Econsultancy (1.01 MB PDF)
  • Pdf Disabled How to improve website conversion: Mark Patron, Redeye (1.19 MB PDF)
  • Pdf Disabled How to give customers what they want: Jonny Steel, ClickTale (2.42 MB PDF)
  • Pdf Disabled Search and Social: Neil McCarthy, iProspect (3.97 MB PDF)
  • Pdf Disabled Tracking the Customer Journey: Neil Mason, iJento & Annette Leeke, LV (2.07 MB PDF)
  • Pdf Disabled Turning the tables how Betfred plans to make gaming personal: Sean Doherty, Betfred (2.86 MB PDF)
  • Pdf Disabled Air New Zealand: Big Data Better Ideas: Sandra McDill TagMan, Chris Allison, Air New zealand (1.54 MB PDF)
  • Pdf Disabled Generating ROI from Social marketing: Ben Harknett, Wildfire (1.01 MB PDF)
  • Pdf Disabled Let's get personal: Jamie Brighton, Adobe (10.2 MB PDF)
  • Pdf Disabled Marketing Attribution: Michael Plimsoll, Adobe (1.45 MB PDF)
  • Pdf Disabled Simplifying Facebook Commerce: Jonathan Cook, Valtech (6.09 MB PDF)
  • Pdf Disabled The New Equation for Deliverability: Guy Hanson, Return Path (1.02 MB PDF)
  • Pdf Disabled Behavioural Marketing: Ben Chamlet, Silverpop (4.3 MB PDF)
  • Pdf Disabled Big Data:Does Size Matter?: Andrew Hood, Lynchpin (510 KB PDF)
  • Pdf Disabled Defending emails effectiveness: Nick Evans, ExactTarget (8.6 MB PDF)
  • Pdf Disabled Optimising your mobile strategy: Grant Sidwell, Experian Cheetahmail (5.56 MB PDF)
  • Pdf Disabled MVT across multiple brands: Michael Schirrmacher, Webtrends & Martin Sheerin, phones4u (5.07 MB PDF)
  • Pdf Disabled Engaging Customers to Increase Online Sales: Richard Bassett, Liveperson (960 KB PDF)
  • Pdf Disabled Multichannel Funnels in Google Analytics, Dara Fitzgerald, Fresh Egg (1.12 MB PDF)
  • Pdf Disabled Attribution analysis to measure the impact of email: Nick Fuller, e-Dialog (1.31 MB PDF)
  • Pdf Disabled E-commerce Report: Olaf Laber, Intershop (2.79 MB PDF)
  • Pdf Disabled Multichannel Lead Management and Nurturing: Toby Goldblatt, CACI (1.7 MB PDF)
  • Pdf Disabled KPI & Management Strategy: Marie Fenner, AT Internet (1.09 MB PDF)
  • Pdf Disabled Paid Owned and Earned Media: Peter Goodman, Salesforce Marketing Cloud (2.06 MB PDF)

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