Downloads

• Connecting online with offline using social and mobile: Alex Oberberg, Nokia (1.86 MB PDF)
• Conversion rate optimisation across channels: Craig Sullivan, Belron (2.66 MB PDF)
• New forms of multichannel research: Ralph Wirth & Fabrizio Esposito, GfK (1.12 MB PDF)
• Social CRM insights: Jack Sheldon & Jonathan Waddingham, JustGiving (995 KB PDF)
• The Econsultancy View: Linus Gregoriadis, Econsultancy (3.29 MB PDF)
• Delivering engaging experiences through social applications: Aziz Musa, Photobox (1.24 MB PDF)
• Engagement through strategy: Ros Mackenzie, TUI (1.03 MB PDF)
• Multichannel campaign and customer experience management: Chris Lawson, Guardian News & Media (2.28 MB PDF)
• The Econsultancy View: Peter Abraham, Econsultancy (1.67 MB PDF)
• Customer centric strategies for high value customers: Martin Bartle, Agent Provocateur (6.69 MB PDF)
• The Econsultancy View: Ashley Friedlein, Econsultancy (2.33 MB PDF)
• The journey towards omnichannel: Craig Le Grice, formerly WPP (40.2 MB PDF)
• Delivering effective campaigns across online/offline: Duncan Tickell, Immediate Media (45.8 MB PDF)
• Global insights from joined up marketing campaigns: Ottokar Rosenberger, eHarmony (1.37 MB PDF)
• How behavioural and transactional data can improve the customer experience: Adrian Hado, Avios (610 KB PDF)
• London 2012: how the Olympics made the most of digital: Alex Balfour, LOCOG (3.59 MB PDF)
• Optimising multichannel campaigns: Matthew Finch Warner Leisure Hotels (1.43 MB PDF)
• The Econsultancy View, Stefan Tornquist, Econsultancy (1.01 MB PDF)
• How to improve website conversion: Mark Patron, Redeye (1.19 MB PDF)
• How to give customers what they want: Jonny Steel, ClickTale (2.42 MB PDF)
• Search and Social: Neil McCarthy, iProspect (3.97 MB PDF)
• Tracking the Customer Journey: Neil Mason, iJento & Annette Leeke, LV (2.07 MB PDF)
• Turning the tables how Betfred plans to make gaming personal: Sean Doherty, Betfred (2.86 MB PDF)
• Air New Zealand: Big Data Better Ideas: Sandra McDill TagMan, Chris Allison, Air New zealand (1.54 MB PDF)
• Generating ROI from Social marketing: Ben Harknett, Wildfire (1.01 MB PDF)
• Let's get personal: Jamie Brighton, Adobe (10.2 MB PDF)
• Marketing Attribution: Michael Plimsoll, Adobe (1.45 MB PDF)
• Simplifying Facebook Commerce: Jonathan Cook, Valtech (6.09 MB PDF)
• The New Equation for Deliverability: Guy Hanson, Return Path (1.02 MB PDF)
• Behavioural Marketing: Ben Chamlet, Silverpop (4.3 MB PDF)
• Big Data:Does Size Matter?: Andrew Hood, Lynchpin (510 KB PDF)
• Defending emails effectiveness: Nick Evans, ExactTarget (8.6 MB PDF)
• Optimising your mobile strategy: Grant Sidwell, Experian Cheetahmail (5.56 MB PDF)
• MVT across multiple brands: Michael Schirrmacher, Webtrends & Martin Sheerin, phones4u (5.07 MB PDF)
• Engaging Customers to Increase Online Sales: Richard Bassett, Liveperson (960 KB PDF)
• Multichannel Funnels in Google Analytics, Dara Fitzgerald, Fresh Egg (1.12 MB PDF)
• Attribution analysis to measure the impact of email: Nick Fuller, e-Dialog (1.31 MB PDF)
• E-commerce Report: Olaf Laber, Intershop (2.79 MB PDF)
• Multichannel Lead Management and Nurturing: Toby Goldblatt, CACI (1.7 MB PDF)
• KPI & Management Strategy: Marie Fenner, AT Internet (1.09 MB PDF)
• Paid Owned and Earned Media: Peter Goodman, Salesforce Marketing Cloud (2.06 MB PDF)