Event Presentations

Jump 2013 Presentations


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

The event featured eight streams Transform, Analyse, Optimise, Engage, and four Whitepapers live. These streams cover the big issues in making joined up marketing a reality, the data, metrics, measurement and analytics behind making joined-up marketing ‘work’, how to optimise the marketing mix across online and offline and how to engage successfully with your customers in a truly multichannel way. 

There are over 40 presentations  to choose from including how to connect online with offline using social and mobile from Nokia, how London 2012 delivered the first truly digital 0lympic and Paralympic Games from LOCOG and making sense of data to personalise the multichannel customer experience from Porsche.


  • Pdf Disabled 4Ps Marketing, Hannah Miller, M8, What does integrated SEO actually mean (861 KB PDF)
  • Pdf Disabled Adobe, Jamie Brighton, F1, Mobile Innovation. Delivering unique and engaging mobile experiences (7.41 MB PDF)
  • Pdf Disabled Adobe, Marc Blinder, F7, Search Social. What graph search means for Facebook (3.35 MB PDF)
  • Pdf Disabled Aimia, Phil Hardy, A4, Analysing data for greater personalisation and strategic targeting (8.24 MB PDF)
  • Pdf Disabled AT Internet, Marie Fenner, S6, Online & Offline media - How to connect the dots (2.35 MB PDF)
  • Pdf Disabled Auto Trader, Anthony Robinson, L3, Search to enhance the Multichannel experience (1.07 MB PDF)
  • Pdf Disabled Avios, Adrian Hado, A3, Big data - from buzzword to business value (4.37 MB PDF)
  • Pdf Disabled B&Q, Michael Durbridge, T8, Omni Channel - The New Frontier (1.56 MB PDF)
  • Pdf Disabled BBC, Eva Appelbaum, T5, Leading digital marketing transformation at the BBC (2.26 MB PDF)
  • Pdf Disabled BMI, Colin Lewis, T7, Building deeper brand engagement through digital channels (104 MB PDF)
  • Pdf Disabled Clerkswell, Dominic Mason, M4, Achieving global engagement with Christie's Education (7.12 MB PDF)
  • Pdf Disabled Direct Line Group, Ash Roots, T6, Leading Digital Change (2.28 MB PDF)
  • Pdf Disabled eBay Enterprise, Gemma Carver, S1, Bookatable.com can a cross-channel approach to marketing imrpove ROI. The proof of the pudding (1.13 MB PDF)
  • Pdf Disabled Ensighten, James Niehaus, C6, How a real-time data layer accelerates optimisation & web analytics (6.37 MB PDF)
  • Pdf Disabled Evidon, Damian Scragg, S8, Tracking insight means better ROI (3.51 MB PDF)
  • Pdf Disabled ExactTarget, Mark Charalambous, M2, Disruption. The 5 digital and economic trends changing business by 2020 (5.71 MB PDF)
  • Pdf Disabled Expedia, Simon Dupuy, B2, Up Close & Personal (2.15 MB PDF)
  • Pdf Disabled Experian, Giles Longhurst, C7, The Changing Digital Landscape. Responding to the 'Always On' consumer (3.07 MB PDF)
  • Pdf Disabled Ford Retail, Celia Pronto, T2, Bringing digital and customer experience into the boardroom (55.4 MB PDF)
  • Pdf Disabled Fresh Egg, Dara Fitzgerald, S3, Next generation measurement with google analytics (1.17 MB PDF)
  • Pdf Disabled Fusepump & Nokia, Robert Durkin & Jonathan Lewis-Jones, F6, 'Selling Without a Basket' - How Nokia convert brand traffic into online sales (3.51 MB PDF)
  • Pdf Disabled Game, Fred Prego, L4, Empowering CRM with personalised communications through the right channels (13.3 MB PDF)
  • Pdf Disabled Heathrow, Simon Chatfield, A2, Converting data into a commercial opportunity (8.55 MB PDF)
  • Pdf Disabled Lynchpin, Andrew Hood, M1, The Ant-Pitch Data Disintegration, Misattribution and Tag Mismanagement (557 KB PDF)
  • Pdf Disabled Marin Software, Jon Myers, S5, Top tips for marketers to become more like CIOs (1.07 MB PDF)
  • Pdf Disabled Mondelez International, Jerry Daykin, A7, Gathering real time insights (5.26 MB PDF)
  • Pdf Disabled Mothercare, Ryan Davies, B4, Plugging the data gap (2.58 MB PDF)
  • Pdf Disabled News UK, Sean Adams, A6, Using insight to understand changing audience behaviour across multiple platforms (2.63 MB PDF)
  • Pdf Disabled Pure360, Jade Tanner, S7, Capitalising on multi-channel messaging - lessons from the top performers (3.16 MB PDF)
  • Pdf Disabled Qubit & Superdry, Graham Cooke & Chris Lacey, F2, Drive Conversion. Fast (15.6 MB PDF)
  • Pdf Disabled Response Tap, Mark Emmett, M7, The smartphone sales 'Black Hole' (1.33 MB PDF)
  • Pdf Disabled Responsys, Jon Stanesby, C4, The campaign crisis (8.49 MB PDF)
  • Pdf Disabled RedEye, Mark Patron, M5, How to improve conversion (1.55 MB PDF)
  • Pdf Disabled Return Path, Guy Hanson, S4, Email Intelligence How the savviest marketers are winning mindshare (4.09 MB PDF)
  • Pdf Disabled Sticky Content, Catherine Toole, C3, Content Strategy by Stealth. How to improve content when people, politics and process are against you (7.56 MB PDF)
  • Pdf Disabled Sticky Eyes, Heather Healy, M6, 10 Social Media Crises. The good, the bad and the ugly (2.57 MB PDF)
  • Pdf Disabled TagMan, Sandra McDill, F4, Marketing Agility - Win the fight against wasted digital spend (1.44 MB PDF)
  • Pdf Disabled Tealeaf IBM, Bill Loller, F3, IBM Mobile First Analytics. Tealeaf CX Mobile (4.27 MB PDF)
  • Pdf Disabled Tealium, Mark Wood & Keith Lavender, How Tui gained marketing agility from tag management (730 KB PDF)
  • Pdf Disabled Virgin, Bob Fear, B3, Using big data to create engaging branded content (28.6 MB PDF)
  • Pdf Disabled Webtrends & Lastminute.com, Geoff Pennells & Deborah Vickers, M3, Realising the future of real time analytics through Webtrends Streams (1.78 MB PDF)
  • Pdf Disabled Whitbread, David Oliver, B7, Marketing Meets Pyschology - Applied behavioural economics (4.03 MB PDF)
  • Pdf Disabled The Weather Channel, Lindsay Wiles, L7, Unlock new marketing opportunities with the weather (39.8 MB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today