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This report is part of the JUMP 2011 Presentations bundle.
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- What offline strategists can learn from e-commerce managers (3.64 MB PDF)
- Managing conversations across online and offline (8.44 MB PDF)
- Insights from multichannel marketing optimisation tests (12.9 MB PDF)
- Social commerce - analysing the value of social media (1.74 MB PDF)