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This report is part of the JUMP 2011 Presentations bundle.

Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.


  • Pdf Disabled The transition from offline retail to a truly multichannel business (1.04 MB PDF)
  • Pdf Disabled Embedding digital CRM in the business (1.51 MB PDF)
  • Pdf Disabled How can organisations successfully innovate across online/offline? (241 KB PDF)
  • Pdf Disabled Crew Clothing's journey towards multichannel (1.17 MB PDF)

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