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JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on January 30 in New York.
In this issue of JUMP
- Identity Resolution - The Key to Cross-Channel Attribution
- Sharing Metrics will Move the Industry Forward
- How to Succeed in Social Commerce
- American Eagle: Bringing Offline to Online and Vice Versa
- Television Networks Adope Rovio's Angry Birds Merchandising Strategy
- Website Investment Still Key for Online Retailers Despite the Rise of Social and Mobile
- AT&T Adworks to Bring TV, Mobile Data to Online Ad Targeting
- Real Time Bidding Meets Multi-Channel in a Data Driven World
- Nordstrom VP Warns Retailers "Put customers in driver's seat, or be dead by 2020'
- Stores will Never Die with Omni-Channel Retailing
- Companies Struggling to Perform Attribution and Online/Offline Measurement
- Search Engine Marketing Roars Along, but Marketers Want More
- Google's Rick Jones on Multichannel Retailing
- Engagement with Social Media Campaigns
- Team Social and Email for Better Results
- Guiding Principals behind Making Measurement Make Sense
- How Much Data is Produced Every Minute
- Get SMART with Mobile
- Five Tips for Better Customer Journey Analysis
- How Can You Make the Best use of Site Search Data
- Five Ways to Embrace Omni-Channel Retailing
Plus: the JUMP Event Preview - the latest on speakers, sessions, and all things JUMP!
- JUMP Magazine - Fall 2012 (12.5 MB PDF)