JUMP Magazine: Issue two

JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP.

JUMP itself represents multichannel thinking: it is a print magazine, launched by an online publisher to support an offline event. See what we did there?

Joined-up marketing and PR really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on best practice multichannel stategies.

In issue two of the JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

For more information about the JUMP event and to book your place, please visit http://cometojump.com.

Contents

News

Trends

12. 10 great multichannel campaigns

13. The Man You Could Smell Like (Old Spice)

14. Farmville (Zynga)

15. Breaking the campaigns down

31. JUMP Event Preview

32. Shattering silos and crossing channels

34. Who's speaking

36. JUMP agenda

40. Delegate list

Insight

16. Redeeming features

18. 10 Reasons why business should use mobile coupons

20. Content marketing in the multichannel age

22. What is Argos doing to drive sales across channels?

24. Q&A: David Tarbuck from Argos on multichannel retail

28. Nine steps to multichannel success

44. Hey! You! Please... join up your customer service channels

45. The 10 benefits of an intregrated customer service strategy

46. 10 Tips for providing excellent multichannel customer service

47. From multiplex to multichannel

50. 7 Multichannel myths