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Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear from those leading the way in multichannel marketing.

The event featured five streams: Lead, Analyze, Optimize, and two Whitepapers live. These tracks cover the big issues in making joined up marketing a reality, the data, metrics, measurement and analytics behind making joined-up marketing ‘work’, how to optimize the marketing mix across online and offline and how to engage successfully with your customers in a truly multichannel way. 

There are 25 presentations  to choose from including making digital matter from Columbia Business School, achieving an omni-channel strategy from Labelux, building a social brand from Nokia, and a look at the age of big data.


  • Pdf Disabled Achieving an Omni-Channel Strategy: Caroline Rolfe, Labelux Group (1.45 MB PDF)
  • Pdf Disabled Adapt or Die: What it Means to be the Client of the Future: Jason Heller, Agiliti (10.7 MB PDF)
  • Pdf Disabled Agile Marketing - The New Imperative: Joacom Jeppeson, Valtech (7.59 MB PDF)
  • Pdf Disabled Building a Social Brand: Tejal Patel, Nokia (750 KB PDF)
  • Pdf Disabled Campaign Management in the Cloud: Dan Smith, Clicksquared (1.68 MB PDF)
  • Pdf Disabled Collaborate or Die: Chris Boorman, Huddle (1.64 MB PDF)
  • Pdf Disabled Designing for Digital: Ashley Bistran, Zmags (1.4 MB PDF)
  • Pdf Disabled Email Intelligence: What You Don't Know is Hurting Your Revenue: Tami Forman, Returnpath (1.07 MB PDF)
  • Pdf Disabled Engaging Today's Empowered Customer: Marcus Tewksbury, Experian (3.5 MB PDF)
  • Pdf Disabled FACT attribution: Does my advertising really work?: Alex Saldanha, Exponential (1.45 MB PDF)
  • Pdf Disabled From Data to Desire: The Transforming CMO: Graeme Noseworthy, IBM (6.26 MB PDF)
  • Pdf Disabled How Social Media Drives Traditional Media: Greg Galant, Muck Rack (11.2 MB PDF)
  • Pdf Disabled Making Digital Matter: Metrics ROI and agile modeling: David Rogers, Columbia Business School (2.25 MB PDF)
  • Pdf Disabled Optimization: Good for Your Customer Good for Your Business: Henry Eakland, Autonomy (2.11 MB PDF)
  • Pdf Disabled Owning Your Home Field Advantage: Jeff Rohrs, Exact Target (11 MB PDF)
  • Pdf Disabled Paid Owned and Earned Media: The Convergence: Jeff Ragovin, Salesforce Marketing Cloud (3.42 MB PDF)
  • Pdf Disabled Promoting Online. Buying Offline. And Connecting the Dots: Jonathan Treiber, RevTrax (2.21 MB PDF)
  • Pdf Disabled Shopping Media The Impact of Online on Offline: Jake Baily, RichRelevance (5.03 MB PDF)
  • Pdf Disabled The Age of Big Data - Big Data Never Sleeps: Bernice Grossman and Barry Gold (4.04 MB PDF)
  • Pdf Disabled The Art of Marketing Analysis: Jim Sterne, Digital Analytics Association (3.33 MB PDF)
  • Pdf Disabled The Next Integration Opportunity-The Case for Truth: Jonathan Salem Baskin (1.74 MB PDF)
  • Pdf Disabled Turning Research into Relevance: David Valdez, iBehavior (1.7 MB PDF)
  • Pdf Disabled What the Hell is Content Marketing: Jim Howard,CrownPeak (5.38 MB PDF)

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