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This report is part of the JUMP 2011 Presentations bundle.

Presentations from the Optimise stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

The Optimise track is about optimising the marketing mix across online and offline. Learn how the different channels work together to get the best results.


  • Pdf Disabled Award-winning multichannel B2B marketing innovation (2.01 MB PDF)
  • Pdf Disabled Optimising multi-channel marketing using attribution modelling (1.43 MB PDF)
  • Pdf Disabled Optimising marketing effectiveness through better channel integration (6.85 MB PDF)

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