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This report is part of the JUMP 2011 Presentations bundle.
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- The serendipitous and seductive nature of data (6.15 MB PDF)
- Managing customer experience to drive conversion. Ideal Shopping Direct case study (2.64 MB PDF)
- Supercharge your Multi-Channel Marketing Effectiveness with Eloqua Campaigns (1.42 MB PDF)
- Genuine Real-Time Integration: Myth, or Reality? (4.63 MB PDF)
- Forget "multi-channel" - creating a cross-channel customer experience (2.01 MB PDF)
- Email Reputation: Why the Subscriber Experience Matters! (2.11 MB PDF)