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This report is part of the JUMP 2011 Presentations bundle.

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.


  • Pdf Disabled The serendipitous and seductive nature of data (6.15 MB PDF)
  • Pdf Disabled Managing customer experience to drive conversion. Ideal Shopping Direct case study (2.64 MB PDF)
  • Pdf Disabled Supercharge your Multi-Channel Marketing Effectiveness with Eloqua Campaigns (1.42 MB PDF)
  • Pdf Disabled Genuine Real-Time Integration: Myth, or Reality? (4.63 MB PDF)
  • Pdf Disabled Forget "multi-channel" - creating a cross-channel customer experience (2.01 MB PDF)
  • Pdf Disabled Email Reputation: Why the Subscriber Experience Matters! (2.11 MB PDF)

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