Chapter 1. The generative AI space continues to move at pace with a slew of new announcements this quarter. This chapter looks at the most noteworthy including Amazon’s $4bn investment in AI startup Anthropic, Google’s upgrades to Bard and Google Lens, and Meta’s release of a commercial AI model called LLaMA.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter one of three in the Q4 2023 edition of Digital Shift. View all chapters.