Chapter 3. With Apple launching the Vision Pro, representing a leap forwards in VR, some brands have been quick to experiment with this new virtual frontier. This chapter looks at different ways brands have engaged with the platform, and what this means for future VR campaigns.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter three of four in the Q2 2024 edition of Digital Shift. View all chapters.