The last 15 years have seen more changes than the fifty years that came before them. The digital age has been difficult, especially for global companies that move deliberately and adapt slowly.
The Leading a Digital Marketing Evolution report, published in association with Epsilon, asks how and why some businesses excel and others lag behind. Using industry leaders for comparison, this report offers dozens of measures that marketers can use for education, benchmarking and inspiration.
Based on a survey of more than 400 senior US marketers in high-revenue global organizations, the survey found that:
- 96% have experienced significant change in their sector over the last several years, however…
- only 19% feel that they are leading that change.
- 44% of organizations feel that their C-suite ‘gets’ digital and is setting strategy for it effectively.
You’ll discover data around:
- Team structures
- Marketing technologies
- Strategic priorities
- The gap between digital leaders and the rest of the industry