Digital disruption has become a reality across a broad range of sectors and has led to fierce, intensifying competition across the board.

From the increasing impact of machine learning and algorithms, to the efficiency gains that digitisation can bring to manufacturing and supply chain, to the impact of data and analytics in informing customer acquisition and retention, it is clear that digital technologies can have an impact on not only revenue sources but costs, propositions, value creation and the ways in which businesses work.

This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.

Econsultancy would like to thank the following practitioners for their input and inspiration in the compilation of this report:

  • Paul Armstrong, author of Disruptive Technologies, Founder, TBD Conference
  • Noah Brier, Co-founder, Percolate
  • Glyn Britton, Chief Strategy Officer, Albion
  • Alex Dunsdon, Co-founder, The Bakery and Partner at Saatchinvest
  • Paul Frampton Calero, CEO, EMEA, Hi Inc
  • James Haycock, General Manager, Idean (Capgemini), author of Bye Bye Banks?: How Retail Banks are Being Displaced
  • Adam Morgan, Partner, EatBigFish, author of The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organisation and A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It’s Everyone’s Business
  • Justin Spratt, Head of Business, Uber
  • Nicole Yershon, Founder, NY Collective and Lab For Hire & Co., author of Rough Diamond: Turning Disruption into Advantage in Business and Life.