Chapter 2. What lessons can be learned from looking back on 10 years of Digital Shift? This chapter reflects on the last decade, beginning with a look at Gartner’s hype cycle as a tool for understanding trends and innovation before moving on to explore macro trends, technological change and what could happen in the next 10 years.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of two in the Q3 2023 edition of Digital Shift. View all chapters.