Chapter 3. The live commerce arena is one of rapid change and significant challenge. Amazon and TalkShopLive are two of the big players to have launched new projects in the space, and TikTok is testing the market again with a new ‘Shop’ feature. This chapter analyses the latest developments in live commerce.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter three of four in the Q1 2023 edition of Digital Shift. View all chapters.