The webinar goes through the findings from our latest report, The Modern Marketing Guide to M3 and Organisational Structures, which brings together insight from a series of in-depth interviews with senior marketing professionals across a wide range of sectors, as well as comprehensive literature review and case studies.

The research offers key guidance for marketing leaders into rethinking the structure of their marketing organisation and its role within the business.

Key insights:

  • Analysing the strengths and limitations of the most common organisational structures
  • Guidance on how marketing leaders can achieve modern marketing success within the M3 framework
  • Discuss potential new modern marketing organisational structures