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Overview

Author: Amy Rodgers

Pages: 219

Structure: Market trends and issues, SWOT analysis, tips and pitfalls, profiles of 23 vendors, summary matrix and charts (for comparing vendors)

About this guide

The second edition of the Econsultancy Marketing Attribution Management Buyer’s Guide, is aimed at marketers who want to understand how they can spend their budgets more efficiently by understanding the relationship between different digital and offline customer touch points, and allocate value accordingly. This guide looks at market trends within this sector, with 23 profiles of the leading marketing attribution vendors as well as advice for buyers looking for a technology and services provider.

Contents

The report starts with a look at recent trends in the marketing attribution management market, as well as an assessment of the sector's strengths, weaknesses, opportunties, and threats.

Trends covered in this guide include:

  • Companies delay adoption of attribution despite move to multichannel
  • Industry wrestles with standardization in a world where one size doesn't fit all
  • Incorporation of mobile and social as attribution becomes increasingly sophisticated
  • More data doesn't mean better data
  • Information overload fuels demand for analysts

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market definition and introduction
    2. Who is this report aimed at?
    3. Market trends
      1. Companies delay adoption of attribution despite move to multichannel
      2. Industry wrestles with standardization in a world where one size doesn’t fit all
      3. Incorporation of mobile and social as attribution becomes increasingly sophisticated
      4. More data doesn’t mean better data
      5. Information overload fuels demand for analysts
    4. Return on investment
    5. Strengths, Weaknesses, Opportunities and Threats (SWOT)
      1. Strengths
      2. Weaknesses
      3. Opportunities
      4. Threats
    6. Cost and Pricing Models
    7. Tips and Pitfalls: Finding the Right Supplier
      1. Introduction
      2. How to find the right marketing attribution management tool
      3. Five key issues to consider
    8. Market Positioning Charts
      1. Explanation for Chart 1: Business model
      2. Market positioning overview: Business model
      3. Explanation for Chart 2: Type of company
      4. Market positioning overview: Type of company
    9. Supplier Matrix
    10. Supplier Marketplace and Profiles
      1. Adobe
      2. Adometry
      3. Aggregate Knowledge
      4. Atlas Advertiser Suite
      5. ChannelAdvisor
      6. ClearSaleing
      7. DC Storm
      8. Encore Media Metrics
      9. Google
      10. IBM Coremetrics
      11. IgnitionOne
      12. Intelligent Reach
      13. Kenshoo
      14. Lynchpin
      15. Marin Software
      16. Mediaplex
      17. Media Contacts - Artemis
      18. PwC
      19. QuBit
      20. Rimm-Kaufman Group
      21. Shomei
      22. TagMan
      23. Visual IQ Inc.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Downloads

  • Pdf SAMPLE: Marketing Attribution Management Buyer's Guide 2013 (948 KB PDF)
  • Pdf Disabled Marketing Attribution Management Buyer's Guide 2013 (3.25 MB PDF)

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