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There is a newer version of this report available: Marketing Attribution Management Buyer's Guide 2013

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Overview

Authors: Linus Gregoriadis and Monica Savut

Pages: 230

Structure: Market trends and issues, SWOT analysis, tips and pitfalls, profiles of 23 vendors, summary matrix and charts (for comparing vendors)

About this guide

The first Econsultancy Marketing Attribution Management Buyer's Guide is aimed at client-side marketers who want to invest in attribution technology and services to understand the relationship between different customer touch points, and allocate value accordingly. The guide, which is relevant for a global audience, looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.

Contents

The report starts with a look at recent trends in the marketing attribution management market, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends covered in this guide include:

  • Attribution takes centre stage as marketers grasp importance of multichannel
  • Vendors stake claim for marketing attribution business
  • Google launches Multi-Channel Funnels
  • Marketers move to more sophisticated attribution
  • Attribution holds key to understanding social media value

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
    1. Acknowledgements
  3. The Market
    1. Market definition and introduction
    2. Who is this report aimed at?
    3. Market trends
      1. Attribution takes centre stage as marketers grasp importance of multichannel
      2. Vendors stake claim for marketing attribution business
      3. Google launches Multi-Channel Funnels
      4. Marketers move to more sophisticated attribution
      5. Attribution holds key to understanding social media value
    4. Return on investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
  6. Tips and Pitfalls: Finding the Right Supplier
    1. Introduction
    2. How to find the right marketing attribution management tool
    3. Five key issues to consider
  7. Market Positioning Charts
    1. Explanation for Chart 1: Business model
    2. Explanation for Chart 2: Type of company
    3. Market positioning overview: Business model
    4. Market positioning overview: Type of company
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. Adobe
    2. Aggregate Knowledge
    3. Atlas Advertiser Suite
    4. ChannelAdvisor
    5. ClearSaleing
    6. Convertro
    7. Coremetrics
    8. DC Storm
    9. DoubleClick
    10. Efficient Frontier
    11. Encore Media Metrics
    12. Facilitate Digital
    13. Foviance
    14. IgnitionOne
    15. Kenshoo
    16. Logan Tod & Co
    17. Lynchpin
    18. Marin Software
    19. Mediaplex
    20. Shomei
    21. TagMan
    22. The Rimm-Kaufman Group
    23. Visual IQ

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Downloads

  • Pdf SAMPLE: Marketing Attribution Management Buyer's Guide (813 KB PDF)
  • Pdf Disabled Marketing Attribution Management Buyer's Guide (3.22 MB PDF)

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