Econsultancy’s Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2014. The attribution roundtable was sponsored by Adometry and moderated by Andrew Thomas, Econsultancy trainer and founding director of the green field.


Pages: 21

Structure: trends, opportunities and challenges, best practice, case studies, market data and statistics, resources

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2014. Digital Cream is a regular Econsultancy event, held across Europe, North America, the Middle East, Australia and Asia, bringing marketers to a selection of exclusive invitation-only roundtables, each with a different theme. Digital Cream provides an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

Along with an introduction to attribution, it contains information about the challenges faced by digital marketers and how they are solving them within their companies. The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About Adometry
  2. Foreword by Adometry
  3. Market Trends
    1. Why attribution?
    2. How businesses are approaching attribution
    3. Other issues affecting attribution
  4. Challenges and Workarounds
    1. Data challenges
    2. Business challenges
    3. Attribution-specific challenges
  5. Best Practice Tips
  6. Case Studies
    1. Big box retailer
    3. ideeli
  7. Market Data and Statistics
  8. Resources

Download a copy of the report to find out more. 

This trends briefing is free to download to all registered users. Registration takes only a few moments.

Further reports from Econsultancy

This trends briefing is just one of many free reports available for all registered users of Econsultancy. Alternatively, become a paying subscriber to gain access to our entire collection of industry leading reports.