Econsultancy’s Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015.

The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy’s Research Director.


Pages: 17

Structure: trends, opportunities and challenges, best practice, case studies, market data and statistics, resources

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2015.

Along with an introduction to attribution, it contains information about the challenges faced by digital marketers and how they are solving them within their companies. The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

About Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.