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About this guide

The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 76-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

What you'll learn from this research

The report starts with a look at the recent trends in the marketing automation industry, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends covered in this guide include:

  • Marketers continue to invest in marketing automation
  • Use cases expand beyond low-hanging fruit
  • Automation platforms position themselves as hub of user-driven marketing
  • Supplier shake-up continues to present visibility challenges
  • Marketing automation still to break down all barriers

Who is this guide aimed at?

The guide is primarily aimed at organisations looking for an marketing automation solution or reviewing the capabilities of their current technology.

The report, which has a global focus, is also relevant to anyone interested in understanding the current state of the marketplace.

Features of the report

The 76-page report looks at recent trends in the industry, costs and pricing models, tips and pitfalls and an industry SWOT analysis.

Full profiles of 20 marketing automation technologies are included in the guide, in addition to a market analysis.

Contributing Authors

Table of contents

1. Introduction

  • About Econsultancy
  • Acknowledgements

2. Executive Summary

3. Strengths, Weaknesses, Opportunities and Threats (SWOT)

4. Costs and Pricing Models

5. Tips and Pitfalls

6. Market Positioning Charts

7. Supplier Marketplace and Profiles


  • Pdf SAMPLE: Marketing Automation Buyer's Guide 2015 (556 KB PDF)
  • Pdf Disabled Marketing Automation Buyer's Guide 2015 (1.17 MB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today