Trends & Innovation

Marketing Automation Trends Briefing: Digital Cream London 2013

By Econsultancy,

Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.


Contributions from: Bob Apollo, Steven Elliott, Sylvia Jensen

Pages: 23 pages

Structure: marketing automation definition, trends, opportunities and challenges, best practice, market data and statistics, resources

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2013. Along with an introduction to marketing automation, it contains information about the challenges faced by digital marketers and how they are solving them within their companies.

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

The report also includes insights from the following experts: 

  • Bob Apollo, Managing Partner, Inflexion-Point
  • Steven Elliott, Managing Director, MarketOne International
  • Sylvia Jensen, Director of EMEA Marketing, Oracle Eloqua

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About Eloqua
  2. Foreword by Eloqua
  3. Market gains momentum, though many companies still missing opportunity
  4. Sales enablement and engagement: how to close the gap between marketing and sales
  5. Marketing automation moves the focus back to planning
  6. More holes than Swiss cheese: why a strong data foundation is essential
  7. The challenges of getting started: governance and skills
  8. Market data and statistics
    1. Market overview
    2. Priorities, sales and marketing alignment and lead generation
    3. Use of marketing automation technology
  9. Resources

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  • Pdf Disabled Marketing Automation Trends Briefing: Digital Cream London 2013 (728 KB PDF)

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