An efficient optimisation strategy is essential for maximising the results from any paid search campaign. This guide will help you test and improve all elements of PPC to help you stay ahead of the competition and ensure relevance with customers on search.

It covers the strengths and weaknesses of different bid strategies, ad extensions, how to test messaging and creative, landing page optimisation and how to integrate mobile search into any PPC campaign.

This report is part of Econsultancy’s series of Paid Search Best Practice Guides  and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.

The paid search guide is valuable for anybody working in digital marketing, looking to appoint a paid search agency or simply trying to secure better results from their PPC advertising.

For the other guides in this series see Econsultancy’s Paid Search Best Practice Guide hub.