Chapter 3. There are now more marketing technology solutions available than ever before, with AI promising to make marketing easier in both the short and long term. This chapter explores the martech landscape and how businesses can locate the ‘Goldilocks zone’ when it comes to investment. It concludes with an interesting new patent filled by Apple that incorporates ‘biosensing’ technology into consumer devices.
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter three of three in the Q3 2024 edition of Digital Shift. View all chapters.