Chapter 3. Advances in marketing technology have led to the emergence of ‘composable software’ and the need for ‘orchestration’. This chapter explains the latest martech trends and discusses ways in which marketers can augment their tech stack to capitalise on the latest innovations.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter three of four in the Q2 2023 edition of Digital Shift. View all chapters.