Trends & Innovation

Masters of CX

By Econsultancy,
ultimate-customer-experience-cover.jpg

About the series

The Masters of CX is a series of briefings from industry heavyweights on the new keys to outstanding customer experience.

We’re delighted to be working with some of the most influential authors within digital marketing: Jay BaerBrian ClarkMitch JoelLee OddenTed Rubin and Mark Schaefer.

Econsultancy will be releasing these unique reports over the coming months, along with dedicated webinar sessions where you can gain insight from the authors on the key issues raised.

About the authors and their reports

Econsultancy, provider of digital marketing research, best practice and training, are delighted to bring these renowned industry authors together for an expert view on outstanding customer experiences.

Jay Baer

Jay has spent 20 years in digital marketing, consulting for more than 700 companies. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list.

Jay Baer

>> Download Jay's report "Winning Hearts in Real-Time" 

Lee Odden

Lee is co-founder and CEO of TopRank Online Marketing and the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Lee Odden

>> Download Lee's report "Influence the Influencers - The Magic of Co-Created Content" 

Ted Rubin

Ted is a leading Social Marketing Strategist and Keynote Speaker, writing ‘Return on Relationship’ in 2013.

Ted Rubin

>> Download Ted's report "Empower your Employees to Power your Customer Experience" 

Mitch Joel

Mitch is President of Twist Image – a WPP owned digital marketing agency. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries."

Mitch Joel

> > Download Mitch's report "Why Brands are Stuck at Like and Failing at Love"

Brian Clark

Brian is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of the New Rainmaker podcast.

Brian Clarke

> > Download Brian's report "Beyond the Sale: An Owned Media Approach to Customer Experience"

Mark Schaefer

Mark is a globally-recognized blogger, speaker, educator, business consultant, and author who writes for {grow} — one of the top marketing blogs of the world.

Mark Schaefer

 > > Downlod Mark's report "The Ultimate Customer Experience was Created 1,000 Years Ago"

Watch the webinars

Join best-selling author Jay Baer, and Econsultancy's Vice President of Research, Stefan Tornquist, for two webinars from the authors of the series.

These one-hour sessions will bring together the renowned authors of the six reports to discuss the themes, issues and opportunities brought up in their work.

With an emphasis on questions from the audience, these web events will cover new ground and new examples of great, innovative customer service, customer experience and customer insight.

  • Webinar one (November 5), featuring Lee Odden and Ted Rubin - Watch now
  • Webinar two (December 10), featuring Brian Clark, Mitch Joel and Mark Schaefer - Watch now

Reports included in this bundle

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Access the full report

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