The session includes a look at the history of MOPS before diving into the context in which MOPS is being adopted – why, how and where are marketers using marketing operations as a separate function/discipline?

Key topics include operational benchmarks and best practices for a variety of core MOPS functions;

  • Data management
  • Technology evaluation
  • Skills and capabilities
  • Campaign management
  • Customer insights

The session concludes with recommendations for companies at different stages in their marketing operations evolution and attendee questions.