The session includes a look at the history of MOPS before diving into the context in which MOPS is being adopted – why, how and where are marketers using marketing operations as a separate function/discipline?
Key topics include operational benchmarks and best practices for a variety of core MOPS functions;
- Data management
- Technology evaluation
- Skills and capabilities
- Campaign management
- Customer insights
The session concludes with recommendations for companies at different stages in their marketing operations evolution and attendee questions.