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This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation (registration required).
The document contains the following:
-) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links Topics discussed included: -) Strategic approach and integration
-) Overcoming barriers: lack of senior buy-in and IT blockages
-) Personalisation and segmentation
-) Multi-channel approach
Attendees included representatives from the following organisations: Argos, AXA-PPP, BT, Camelot, Estee Lauder, House of Fraser, Informa, Lynchpin, Maxymiser, Omniture, Optimost, Propertyfinder, Signet, Vodafone, WebTrends.
- Measurement, Analytics and Optimisation Briefing (248 KB Microsoft Word)