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There is a newer version of this report available: Measurement, Analytics and Optimization Trends Briefing October 2009


This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation (registration required). The document contains the following: -) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links Topics discussed included: -) Benefits and feasibility of an all-encompassing solution
-) Greater convergence between online and offline data
-) Multivariate testing and optimisation
-) Web 2.0 and mobile
-) Tagging
-) Privacy settings
-) Measuring social media
Attendees included representatives from the following organisations: Cancer Research, Fidelity, GE, IPC, Liverpool Victoria, Marie Curie Cancer Care, Mars Drinks, Maxymiser, Pentland, Omniture, Optimost, RedEye, Rightmove, T-mobile, VFC and WebTrends.


  • Word Disabled Measurement, Analytics and Optimisation Briefing October 2008 (253 KB Microsoft Word)

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