Market Data

Media Growth Trends Report 2011

By Stefan Tornquist,

There is a newer version of this report available: 2014 Media Growth Study


Econsultancy’s Media Growth Trends report was produced in partnership with The Jordan, Edmiston Group, Inc, the leading independent investment bank for media, information, marketing services and technology. This partnership provided access to an exclusive group of CEOs, Presidents and other C-level leaders at media and media-related companies. This 24 page report showcases their answers to a range of questions about where they expect growth to come from, what obstacles stand in the way, and how they plan to invest their resources to overcome those challenges.

The following topics addressed in the report:

  • What factors will drive media industry growth in the near term (1-2 years) and the mid-term (3-5 years)
  • What are the systemic barriers to growth, and how do they compare?
  • What are the internal barriers to growth, and how do they compare?
  • What do CEOs expect in terms of their organization’s upcoming acquisitions and/or divestitures?
  • What are the trends most affecting the industry in the near and mid-term?
  • What are the primary areas of investment for media organizations?
  • How do these responses vary by company size?

Charts and Figures included in the Media Growth Trends report:

Figure 1: Company Revenue

Figure 2: Type of Company by Sector

Figure 3: Respondent Titles

Figure 4: Growth Drivers

Figure 5: Cloud – Growth Drivers

Figure 6: Growth by Region

Figure 7:  Growth by Region by Company Revenue Size

Figure 8: Systemic Barriers to Growth by Revenue Size

Figure 9: Internal Barriers to Growth by Company Revenue

Figure 10: Expectation of Acquisitions/Divestitures in  Next 12 to 24 Months

Figure 11: Financing Acquisitions in the Next 12 to 24 Months

Figure 12:  Acquisition Financing by Company Revenue

Figure 13: Challenges to Acquisitions by Company Revenue

Figure 14: Regions Companies are Planning to Make Acquisitions

Figure 15: Amount Companies Plan to Spend on Acquisitions

Figure 16: Trends Having the Most Impact on Companies Today

Figure 17:  Areas of Investment in Next 12 to 24 Months

Figure 18: Areas of Investment by Company Revenue

Figure 19: Cloud – Professional Development Goals

Figure 20: Cloud – Professional Development Goals (Simplified)

Figure 21: Cloud – Personal Development Goals


  • Pdf Disabled Media Growth Trends Report (1.34 MB PDF)

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