Overview

The Mobile E-commerce guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel. 

About this guide

This guide is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with mobile e-commerce functionality might need.

We have structured the document around all the aspects necessary to establishing an e-commerce presence within your mobile operations. These are broken down into seven individual sections for ease of reference: 

  • Multichannel functions
  • Home pages and navigation
  • Site Search
  • Product pages
  • Checkout process
  • Mobile payment options
  • Mobile comparison sites

Who this guide is for

Our guide will help you if you are involved in either commissioning or creating mobile e-commerce within an organisation.

A sample is available for free, which includes a full table of contents, to show you what you’re missing.