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The Mobile E-commerce guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.
About this guide
This guide is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with mobile e-commerce functionality might need.
We have structured the document around all the aspects necessary to establishing an e-commerce presence within your mobile operations. These are broken down into seven individual sections for ease of reference:
- Multichannel functions
- Home pages and navigation
- Site Search
- Product pages
- Checkout process
- Mobile payment options
- Mobile comparison sites
Who this guide is for
Our guide will help you if you are involved in either commissioning or creating mobile e-commerce within an organisation.
A sample is available for free, which includes a full table of contents, to show you what you’re missing.
- SAMPLE: Mobile E-commerce Best Practice Guide (488 KB PDF)
- Mobile E-commerce Best Practice Guide (1.6 MB PDF)